Goal: Lower costs and create an exceptional user experience

Staples had been circulating its Buyers Guide both in-store and through the mail, but with warehouse storage and transportation costs, delivering the 600-page catalogue was a really expensive undertaking. I was asked to convert the print catalogue content into an interactive application that could be installed on a customer’s computer, or accessed through a digital delivery. What a great idea!

Technology that works everywhere

I developed an interactive catalogue that scaled seamlessly to all screen resolutions. Page-flipping technology and interactive indexes and search features made for easier navigation and a better user experience than the printed catalogue. It was a fully-branded, bilingual delivery.

20X cost savings

Staples was able to redirect the significant savings from traditional traditional print and distribution to new areas.