Think.
Empathy, insight, and imagination — the spark behind every digital experience.
Every great experience begins with understanding — of users, goals, and context. I start with strategy rooted in empathy: exploring user behavior, mapping journeys, and aligning business needs with human outcomes. Ideation plays a key role in this process — combining research, insight, and creativity to generate possibilities and uncover meaningful opportunities. Whether defining the architecture for a mobile-first site or planning the flow for an interactive installation, I use critical thinking and creative exploration to shape what comes next.
This is where we figure out what to build — and why it matters.